Our History

Our Team

ALEX FARKAS gallery director, co-founder

Alex brings a unique and slightly off-center aesthetic to the gallery. His love of art traces back to his hometown Jerome, a tiny arts community in northern Arizona. Alex grew up creating sculpture in his uncle's woodworking studio and learning about the art business in his mother's gallery. In college, he trained his eye by travelling the world to experience first-hand the art he studied. Alex is passionate about working with artists to navigate the gallery world and connect with patrons. He holds degrees in Art History and Entrepreneurship from the University of Arizona, and currently lives in San Francisco.
STEPHEN TANENBAUM president, co-founder

Stephen has a passion for the art of the start-up. He founded his first company, Bunkpal, at the age of 18 and pursued his love of business at the University of Arizona, where he earned a degree in Finance and Entrepreneurship. Stephen keeps Ugallery on the cutting edge by overseeing the gallery's online presence and running business behind the scenes. Originally from Atlanta, Stephen now lives in New York City. When he's not working, you might spot him strolling MoMA - he's got a soft spot for Takashi Murakami - or playing softball in Central Park.

Samantha grew up in Menlo Park, California, just south of San Francisco. She remembers loving art from a young age, but it wasn't until a high school art history project that she realized it was what she wanted to pursue. After studying Art History with a focus in Greek Antiquities at Boston University, Samantha went on to get her Masters in Art Business at Sotheby's in London. She has since moved back to the Bay Area and loves exploring the city's exciting art scene. Samantha could not be more excited to be part of the Ugallery team, where she gets to interact with artists and buyers (and look at art all day)!
CAMILLA HOUSTON gallery assistant

Camilla, a native of the San Francisco Bay Area, is thrilled to be back in the Golden State after five years in New York City. While in New York, she received her M.A. in Art Business from the Sotheby’s Institute of Art, and saw more fine art then she can recount! She also studied Studio Art and Art History at the University of California, Irvine. If she could own any piece of art in the world, she would probably choose a monochromatic painting of the ocean by Vija Celmins. She feels extremely lucky that she gets to work with interesting and talented artists everyday!
KEITH BECKER KEITH BECKER marketing associate

The resident young buck on the UGallery team, Keith lives at the intersection of pop culture and social media. After graduating from the University of Oregon with degrees in journalism and pick-up basketball, Keith found his way back home to the SF ad agency scene. No longer a Mad Man, Keith revels in mission burritos and hilariously awkward Cards Against Humanity pairings.
GREG ROSBOROUGH creative director

Greg was born in lowa City, but grew up on the sun-drenched basketball courts of Tucson, Arizona (he's 6'5"!). After earning a degree in Marketing and Entrepreneurship at the University of Arizona and launching UGallery, Greg moved to New York to study Menswear Design at the Fashion Institute of Technology. In 2013, he co-founded the fashion label Abasi Rosborough. He now serves as the Design Director for Abasi Rosborough and as the Creative Director at UGallery, driving the site's simple, crisp aesthetic.

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