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our history
UGallery partners with First Exposures, a nationally recognized youth mentoring program that teaches photography to underserved youth. Artwork from First Exposures mentees becomes available for sale on, with all proceeds going to the non-profit.


UGallery hosts "Bottlenotes & Brushstrokes," a wine and art pairing in NYC. The event features pieces by artist John Diehl that were specially commissioned for 12 European winemakers.


UGallery’s Business & Trade portal goes live, providing interior designers, art consultants, and corporate clients a seamless process for procuring artwork.

April 2013

UGallery hits a social media milstone, 1,000,000 followers on Pinterest.


Sunset magazine selects UGallery to decorate their annual eco-friendly, design-conscious “Smart Homes” exhibit in Palo Alto, California.


TechCrunch invites UGallery to decorate the walls of its annual TechCrunch Disrupt conference in New York “with cool and edgy NYC-themed canvases.”

MAY 2010

UGallery artwork decorates the set of the movie It's Complicated, starring Meryl Streep, Steve Martin, and Alec Baldwin, and the new Hotel Palomar Philadelphia uses UGallery artwork to furnish its lobby.


UGallery opens its doors to all emerging artists and launches a new version of the website, featuring a new logo to reflect the gallery's growth.


UGallery makes its art fair debut in New York at the Armory Show satellite fair ArtNow. For its efforts, UGallery is written up in Art in America.

MARCH 2008

The Wall Street Journal features UGallery in an article. The gallery is mentioned in the Journal again in October.

JULY 2007

Alex, Greg, and Stephen graduate from the University of Arizona. After winning two major North American business plan competitions, the boys decide to pool their competition winnings and every last dime in their bank accounts to launch UGallery. Website construction begins.

MAy 2006

UGallery reaches clients around the world, now having delivered art to all 50 states and 45 countries on six continents.


UGallery hosts a panel discussion in NYC on the future of the online art industry. Moderated by the Huffington Post, the panel brings together key players in the online art space.

MAY 2014

Internet Retailer names UGallery as a "future mover and shaker" in its Second 500 guide, which highlights the next generation of e-commerce leaders.

JUNE 2013

UGallery launches its Wedding & Gift Registry, allowing clients to register for original art for their special occasions. UGallery partners with companies such as The Knot for the launch.

MARCH 2013

UGallery moves its headquarters to a new office and gallery space in the Mission District in San Francisco and begins hosting regular exhibitions. Show highlights from 2012 include the photography of Instagram engineer Gregor Hochmuth and a group show in conjunction with ArtSpan’s Open Studios featuring four rising Bay Area artists.


UGallery begins offering limited edition prints from the gallery’s most sought after artists. All prints are created using archival pigment inks on bamboo paper, the world's first eco-friendly fine art paper.

JUNE 2010

Alex opens UGallery's second office in the artsy Mission District of San Francisco.

MARCH 2010

Russell Simmons' Rush Foundation partners with UGallery to create a limited edition art tee to raise money for public school art programs. Celebrities such as Joe Jonas are seen sporting the shirt.


UGallery exhibits at the Affordable Art Fair New York City, the beginning of a beautiful partnership. UGallery now exhibits at the fair every year.

JUNE 2008

Stephen and Greg open UGallery's first satellite office in New York City.

AUGUST 2007 officially launches with five artists and 25 pieces of art. The website starts out representing only collegiate artists and recent graduates. The first sale is made in three days.


our team
ALEX FARKAS gallery director, co-founder
Alex brings a unique and slightly off-center aesthetic to the gallery. His love of art traces back to his hometown Jerome, a tiny arts community in northern Arizona. Alex grew up creating sculpture in his uncle's woodworking studio and learning about the art business in his mother's gallery. In college, he trained his eye by travelling the world to experience first-hand the art he studied. Alex is passionate about working with artists to navigate the gallery world and connect with patrons. He holds degrees in Art History and Entrepreneurship from the University of Arizona, and currently lives in San Francisco.
STEPHEN TANENBAUM president, co-founder
Stephen has a passion for the art of the start-up. He founded his first company, Bunkpal, at the age of 18 and pursued his love of business at the University of Arizona, where he earned a degree in Finance and Entrepreneurship. Stephen keeps Ugallery on the cutting edge by overseeing the gallery's online presence and running business behind the scenes. Originally from Atlanta, Stephen now lives in New York City. When he's not working, you might spot him strolling MoMA - he's got a soft spot for Takashi Murakami - or playing softball in Central Park.
Samantha grew up in Menlo Park, California, just south of San Francisco. She remembers loving art from a young age, but it wasn't until a high school art history project that she realized it was what she wanted to pursue. After studying Art History with a focus in Greek Antiquities at Boston University, Samantha went on to get her Masters in Art Business at Sotheby's in London. She has since moved back to the Bay Area and loves exploring the city's exciting art scene. Samantha could not be more excited to be part of the Ugallery team, where she gets to interact with artists and buyers (and look at art all day)!
CHARLOTTE NICHOLS director of marketing
Charlotte brings a love of branding and marketing to the UGallery team. She recognized her passion at an early age, always finding herself more drawn to the half time commercials than the Super Bowl games. She studied marketing at Georgetown University and Stanford Graduate School of Business, after which she moved to the Midwest to work in brand management at General Mills. With a few fun brands under her belt (Trix and Count Chocula cereals!), she decided to trade in the Silly Rabbit and head back to San Francisco. She joins the team with a passion for interior design, and loves exploring how art and design come together to create a home aesthetic.
NINA MONTENEGRO graphic designer
Nina has been the lead graphic designer at UGallery for almost four years. Having worked with a number of design studios before starting her own, Nina brings over seven years of graphic design experience and a lifelong love for art to UGallery. She is based out of Portland, Oregon, and when she is not designing she is climbing mountains, swimming in rivers, and creating socially and environmentally engaged artwork. More of her work can be seen at
CAMILLA HOUSTON gallery assistant
Camilla, a native of the San Francisco Bay Area, is thrilled to be back in the Golden State after five years in New York City. While in New York, she received her M.A. in Art Business from the Sotheby’s Institute of Art, and saw more fine art then she can recount! She also studied Studio Art and Art History at the University of California, Irvine. If she could own any piece of art in the world, she would probably choose a monochromatic painting of the ocean by Vija Celmins. She feels extremely lucky that she gets to work with interesting and talented artists everyday!
KEITH BECKER marketing associate
KEITH BECKER The resident young buck on the UGallery team, Keith lives at the intersection of pop culture and social media. After graduating from the University of Oregon with degrees in journalism and pick-up basketball, Keith found his way back home to the SF ad agency scene. No longer a Mad Man, Keith revels in mission burritos and hilariously awkward Cards Against Humanity pairings.
GREG ROSBOROUGH creative director
Greg was born in lowa City, but grew up on the sun-drenched basketball courts of Tucson, Arizona (he's 6'5"!). After earning a degree in Marketing and Entrepreneurship at the University of Arizona and launching Ugallery, Greg moved to New York to study Menswear Design at the Fashion Institute of Technology. He now works as both a designer at Ralph Lauren in New York City and as the Creative Director at Ugallery, driving the site's simple, crisp aesthetic.
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